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Full
Page advertising for Rifkin-Alls
in a 1923 Wilkes-Barre newspaper.
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In
1922, Jack Rifkin received a patent for a special
manufacturing design for the work garment known
as a "cover- all." In this early era of auto
manufacturing, cars required a great deal of
"side of the road" maintenance during their
journeys. Auto owners regularly carried coveralls
to protect their clothing during these maintenance
stops. The Rifkin garments were made with a
special shoulder opening which made it considerably
easier to put on or remove the garment. This
special feature quickly became very popular,
and the "Rifkin-All" as the garment was called,
was established as a trademark well-known throughout
northeastern Pennsylvania.
The
company incorporated a new style embroidery
machine into the manufacturing operation during
this era. This "state-of-the-art" technology
allowed A. Rifkin & Co. to apply a special identifying
name or design to the work clothing which the
company made. It had the effect of making the
"Rifkin-All" into a uniform for the workers.
These bright embroidered designs were available
in many colors and sizes and were permanent
for the life of the garment. This was an important
feature to many of the top companies who were
customers and prospective customers for work
clothing.
By
1926, the sales emphasis had shifted. So strongly
to the work clothing line that Will, Dave and
Jack decided to give up the dry goods portion
of the business. At that time each of the brothers
took on responsibility for a specialized area
of the business, with Dave in charge of sales,
Will taking on the office and Jack in charge
of the factory.
They
developed a strong customer base as they built
the work clothing business. Soon they were selling
to many of the major food companies, gasoline
service-station companies and chemical companies
within a 300-mile area, including H.J. Heinz
Co., Campbells Soup Co., Hershey Ice Cream,
Breyer's Ice Cream, Gulf, Sunoco, Amoco, and
DuPont. They worked hard and maintained this
business even during the depression years of
the 1930's.
The
"Bank Holiday" declared by President Franklin
Roosevelt, when all banks were closed to check
their financial stability, created a special
need for banks. In 1933, the Wyoming National
Bank of Wilkes-Barre asked Will Rifkin if they
could buy some zipper bags to satisfy this special
need. Local merchants felt their money would
be best protected inside these closed banks,
and the banks needed a container to package
these "night deposits." In answer to this request,
A. Rifkin & Co. manufactured a zipper bag, secured
with a padlock, which was the accepted standard
for locking bags at the time.
This
order, however, served as inspiration for Jack
Rifkin who went to work to develop a new type
of zipper locking device which became known
as the Arcolock. Later in 1933, Jack applied
for a patent for this innovative concept. The
Rifkin brothers then took the lock design to
Yale and Towne Manufacturing Company, America’s
leading lock manufacturer of that time, where
together they developed the first model of the
Arcolock.