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One
of the first Rifkin Safety Sacs
with built-in Arcolock and 1930's
advertising literature.
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In
1934, the patent was issued for the Arcolock.
At the same time, Dave started to make sales
calls on the banks in the northeastern states
during his trips to service the company's work
clothing accounts. The brothers were thrilled
with the early small orders and pleasantly surprised
as the quantities continued to increase. Dave
expanded his sales efforts until by 1939 he,
personally, was calling on the banks in 32 states.
Meanwhile,
Jack developed the factory facilities and enlarged
the line. As Dave explored the market and opened
new accounts for the Rifkin Safety Sac with
built-in Arcolock, the Rifkin brothers began
to investigate the many other products which
they could make which could also be sold to
banks, beginning with zipper and drawstring
coin bags and extending to courier bags and
many other specialized products.
During
the World War II years of 1941 to 1945, A. Rifkin
& Co. shifted their focus away from bank bags
and concentrated on making various types of
uniforms for their industrial clients, particularly
those involved with wartime production efforts.
With
the end of World War II, attention to the banking
industry resumed. Major improvements were made
to the Arcolock and in 1947, the "Deluxe Arcolock"
was introduced. The "Deluxe" used a six-pin
tumbler mechanism which was a substantial security
improvement.
During
the early post-war years, the emphasis of the
company was on building a sales organization
to increase its customer base. An advertising
program which included direct mail and magazine
ads was begun. In 1948, Arnold Rifkin, son of
Dave Rifkin, joined the sales organization.
The
work clothing that had been so important through
the years up to 1945 was de-emphasized. Toward
the end of the 1950's the company made the last
of the garments for which it had become well-known.
Will Rifkin, the oldest brother, retired from
the company in 1951; Jack Rifkin retired to
Florida in 1957, and David Rifkin became company
President.